Episode 3: GIIC

Posted by on May 13, 2013 in Episodes

Episode 3: GIIC

What does GIIC really stand for? GIIC stands for God IIControl. In this episode of TheRise, we play a few holes of golf with Professional Caddy, AJ Montecinos. He shares his fundamental beliefs on life and the world around us. But more importantly explains how his beliefs led to the creation of a world-wide recognized brand. He tells us that one night he woke up and wrote the letters G I I C on his journal. It was later on when he discovered what the letters he wrote down really meant. AJ takes Dr. Travis Fox out on the golf course at BIGHORN Golf Club in Palm Desert, Ca and shares a couple of his fundamentals that he helps his professional players with.  He also shares what PGA really stands for- its not what you think.  Check out this episode.

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